Who We Are
Our Origin Story
I ran marketing at Bardeen - a workflow automation tool. Complex product. Hard to explain.
Users would sign up, poke around, and leave. Not because the product was bad. Because they didn't know what to do with it. B2B software is like that. You can build the most intuitive UI in the world. And users will still need to know what to build, not just how to use it.
Giving someone a hammer doesn't teach them carpentry.
So I got on calls. Hundreds of them. Watching faces shift from confused to "oh, I get it now." I figured out how to get users to value, one conversation at a time.
But it didn't scale. I couldn't be on every call.
So I started recording videos. Then better ones. Then a 15-lesson product academy. Then a launch video that won Product of the Month and helped us raise $18.8M. YouTube became our secret weapon—it brought Bardeen its stickiest users and helped scale it from 0 to 200k users.
Users would sign up, poke around, and leave. Not because the product was bad. Because they didn't know what to do with it. B2B software is like that. You can build the most intuitive UI in the world. And users will still need to know what to build, not just how to use it.
Giving someone a hammer doesn't teach them carpentry.
So I got on calls. Hundreds of them. Watching faces shift from confused to "oh, I get it now." I figured out how to get users to value, one conversation at a time.
But it didn't scale. I couldn't be on every call.
So I started recording videos. Then better ones. Then a 15-lesson product academy. Then a launch video that won Product of the Month and helped us raise $18.8M. YouTube became our secret weapon—it brought Bardeen its stickiest users and helped scale it from 0 to 200k users.
Why We Exist
Tech is beautiful.
Every day, somewhere in the world, a builder ships something that saves people time. Gives them leverage. Solves a problem that actually matters.
But beautiful things die in silence.
Great products get ignored - not because they're bad, but because the story wasn't told right. The best products don't always win. The best-told stories + great products do.
We believe every breakthrough deserves a breakthrough story.
We exist to turn complexity into clarity. Features into meaning. Products into movements.
You built something worth talking about. We make sure people do.
What Makes Us Different
Deep Tech Fluency
We understand complex products well enough to explain them better than your engineers. Most agencies start with "what should this look like?" We start with "what problem does this solve?"
Marketers First, Creators Second
We make world-class tech videos that close, not just disclose. We're not artists chasing awards. We're marketers who use video to drive results.
Simplifying Complexity
It takes real skill to make complex products feel simple. We don't dumb things down—we distill the essence.
Your Content Partners
We know your roadmap, strategy, and users so well that new hires think we're full-time. Your launch is our launch.
Startup Speed, Enterprise Polish
Predictably awesome output, every time. We move fast but never cut corners.
What You Get
Move Fast
Partner with a world-class video team without the hassle of hiring
Peace of Mind
Launch confidently knowing the creative will land
Time Back
No hand-holding, re-explaining, or micromanaging required
Videos Empower Marketing
Content that drives conversions, not just views
Strategic Leverage
Video becomes a growth tool, not a cost center
Join Us
We're tech people who became obsessed with visual storytelling. If you want to work where world-class creativity meets cutting-edge technology, explore our open positions.