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Turn Trial Users Into Power Users

Product tutorial videos built by SaaS marketers who know activation is the real bottleneck, not signups.
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Product Tutorials

Trusted By Series D Teams And Early-Stage Founders Who Need Users To Actually Get It.

40-80%

boost in user activation
Client Logo

3X

increase in feature adoption

65%

reduction in "how do I..." support tickets

52%

faster time-to-value

31%

higher trial-to-paid conversion

The Brutal Truth About Your Onboarding

Video Sales Letter (VSL) is a value-packed video designed to convert viewers into calls booked. Think of it as your perfect sales call, but packed in a video format that people can watch anytime without requiring your time.

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Would you drop someone into a Formula 1 car and just expect them to drive?

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That's basically what you're doing to new users. Your users don’t magically know how your product works.

Your product might be revolutionary, but to most new users, it's a maze of buttons, menus, and features.

And here’s the kicker:
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❌ Nobody reads your documentation.
❌ Nobody wants to dig through forums or “poke around” until they hit something valuable.

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In 2025, people are watching videos, because they know exactly where to click, when and why.

Tech companies that crush it thanks to onboarding videos.

Our Videos

❌ Just to be clear, we're NOT talking about this:


Those marathon tutorials have their place (we make those too), but they won't fix your activation problem.

✅ Real Onboarding Videos:

- Hit the sweet spot at 2-5 minutes

- Focus on ONE feature that delivers immediate value

- Appear precisely when users need guidance

- Turn "this is confusing" into "oh, THAT'S how it works!"

Our Process

01

Deep Dive Discovery

We become experts in your product, uncovering the hidden friction points where users bail. We'll know your product better than some of your own team members (seriously).
02

Onboarding Plan

We map the exact sequence of "aha moments" that transform confused users into advocates. We help you identify your product's true value drivers—the features that make people whip out their credit cards.
03

Creator Selection

Here we figure out who is going to be the face of your brand on camera. Whether it's your in-house dev evangelist or one of our specialized creators who speaks your users' language, we'll find the perfect match.
04

Recording

You've got a company to run. We handle everything from scripting to recording to final delivery, with minimal time investment from your team.
05

On-Brand Editing

Our editors will make the videos look as if your detailed-obsessed designer was sitting in the same room.
06

Seamless Integration

We guide your team on where + how to deploy videos for maximum impact: inside your app, in your knowledge base, wherever your users need them.

They Hit A Wall Before They Hit Value

Your product is brilliant. Your UI is intuitive. Your docs are comprehensive. None of it matters if users don't know what to build with what you gave them. You're bleeding trial users. They sign up, click around, maybe poke at a feature or two, then leave. Not because your product is bad. Because they hit a wall before they hit value. The real question: Is it the product, or is it your user education? Most founders blame the product. They add features, polish the UI, rewrite the docs. But that rarely pushed the needle on it’s own.

Two Formats. One Goal: Drive Users To Value.

1. Product Academy
Videos: 6-12
Video Duration: 1-5 min per video
Best for: Comprehensive product education, zero-to-hero onboarding
The full playbook. We cover your entire product feature by feature, showing users exactly how each capability works and what problem it solves.
This is how Webflow turned 3.5 million users into 200k paying customers. They embedded videos right into the product to close knowledge gaps the moment they appear.
2. Long-Form Tutorials
Videos: 4-12
Video Duration: 8-30 min per video
Best for: Use case education, showing different paths to value for different ICPs
Same features. Different industries. Completely different outcomes.
These tutorials show how your product solves real-world problems end-to-end. A dev team uses your tool one way. A marketing team uses it completely differently. We can help you show both.
This is about driving users to their definition of success, not yours.

Drive Activation, Not Views

The companies crushing it with tutorial videos.

Webflow

  • 3.5M users worldwide
  • 200k paying customers
  • Videos embedded in-product to close knowledge gaps instantly

PostHog

  • 100k+ users worldwide
  • Combined checklists, written guides, videos, and support into one seamless flow

Loom

  • 20M users worldwide
  • 350k paying customers
  • Used their own product to demo their product (and drove adoption of key features)

Case Video:

We're Here To Fix Your Activation Rate.

We came from growth teams, not film school. We started as SaaS marketers watching trial users sign up and disappear. To fix it, our founder manually onboarded 100+ users. Those users became the most active power users. The product wasn't broken. The onboarding was. We built Represent to scale that one-on-one experience to one-to-many.

How we ship

Our process is built for speed and results
01

Discovery

We learn your ICP, their goals, and become experts in your product. We dig into what users are trying to accomplish and where they get stuck.
02

Value Mapping & User Journey

We identify the "aha moments" that turn trial users into paying customers, then map the paths different ICPs take. We work with your product team to uncover value drivers and blockers.
03

Tutorial Content Plan

We build the roadmap of lessons that need to be created. Each video is designed to move users closer to their goals and get unstuck.
04

Record & Production

We build a team to represent your product. We script, record, and edit everything. Your team reviews, we iterate, then ship.
05

Integration

We help you embed videos in-product, in your knowledge base, and across your user journey. Then we learn from the results and optimize.

Where users discover these videos

In-Product Onboarding

Contextual help right when they need it

Knowledge Base

Self-serve education hub

Search

SEO-optimized tutorials that drive organic traffic

Ready to fix your activation rate?

Talk to a growth partner. We'll audit your user journey and map the path to value.
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