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Double your user activation with onboarding videos


Your brilliant tech product deserves users who actually "get it." We transform confused trial users into confident power users who can't wait to upgrade.
Schedule A call

40-80%

boost in user activation
Client Logo

3X

increase in feature adoption

65%

reduction in "how do I..." support tickets

52%

faster time-to-value

31%

higher trial-to-paid conversion

The Brutal Truth About Your Onboarding

Video Sales Letter (VSL) is a value-packed video designed to convert viewers into calls booked. Think of it as your perfect sales call, but packed in a video format that people can watch anytime without requiring your time.

Would you drop someone into a Formula 1 car and just expect them to drive?

That's basically what you're doing to new users. Your users don’t magically know how your product works.

Your product might be revolutionary, but to most new users, it's a maze of buttons, menus, and features.

And here’s the kicker:

❌ Nobody reads your documentation.
❌ Nobody wants to dig through forums or “poke around” until they hit something valuable.

In 2025, people are watching videos, because they know exactly where to click, when and why.

Tech companies that crush it thanks to onboarding videos.

Our Videos

What Users Say

Viking Zeppelin
"This is a very important video. I think i'm gonna buyBardeen now"
Alex Vacca
Co-Founder & COO at ColdIQ I Scaling Revenue Through Technology.
"Video is the best way to activate users, I started using Bardeen because of your videos"
Ivan Escobar Rossi
GTM Automation Engineer |
"Confession: My impulse to work in Bardeen happened after binge-watching some of your videos! (And that was early on!)

Great to see that leyend on the background as well loannis!"
Dan Rosenthal
Head of GTM @ ColdIQ | Sales-Tech that scales revenue
"We sold over 1000 of these thanks to you guys"
James Hanzimanolis
"LOVE the content you pumped out for Bardeen. It became one of my fav tools. Found out from your YT shorts"
Leandro Campos
Head of GTM @ ColdIQ | Sales-Tech that scales revenue
"Nice breakdown of a good Vsl, I've been following you doing Bardeen videos. They are great and now I use the product because of your videos, Renat!"
Dave
"Just wanted to drop a quick note to let you know how much I love Renat's i videos on your YouTube channel. His insights are making me seriously reconsider for my email/SMS marketing agency.

Initially, I struggled to see how " would fit into my business, which is why I didn't continue with the trial. But Renat's explanations are incredibly clear and practical, helping me understand exactly how to leverage・You should definitely feature more content from him!"
Anwar Hermuche
"Bro this video's quality is absolutely insane! Thanks a lot for the content Aladdin!"
Viking Zeppelin
"This is a very important video. I think i'm gonna buyBardeen now"
Alex Vacca
Co-Founder & COO at ColdIQ I Scaling Revenue Through Technology.
"Video is the best way to activate users, I started using Bardeen because of your videos"
Ivan Escobar Rossi
GTM Automation Engineer |
"Confession: My impulse to work in Bardeen happened after binge-watching some of your videos! (And that was early on!)

Great to see that leyend on the background as well loannis!"
Dan Rosenthal
Head of GTM @ ColdIQ | Sales-Tech that scales revenue
"We sold over 1000 of these thanks to you guys"
James Hanzimanolis
"LOVE the content you pumped out for Bardeen. It became one of my fav tools. Found out from your YT shorts"
Leandro Campos
Head of GTM @ ColdIQ | Sales-Tech that scales revenue
"Nice breakdown of a good Vsl, I've been following you doing Bardeen videos. They are great and now I use the product because of your videos, Renat!"
Dave
"Just wanted to drop a quick note to let you know how much I love Renat's i videos on your YouTube channel. His insights are making me seriously reconsider for my email/SMS marketing agency.

Initially, I struggled to see how " would fit into my business, which is why I didn't continue with the trial. But Renat's explanations are incredibly clear and practical, helping me understand exactly how to leverage・You should definitely feature more content from him!"
Anwar Hermuche
"Bro this video's quality is absolutely insane! Thanks a lot for the content Aladdin!"
Viking Zeppelin
"This is a very important video. I think i'm gonna buyBardeen now"
Alex Vacca
Co-Founder & COO at ColdIQ I Scaling Revenue Through Technology.
"Video is the best way to activate users, I started using Bardeen because of your videos"
Ivan Escobar Rossi
GTM Automation Engineer |
"Confession: My impulse to work in Bardeen happened after binge-watching some of your videos! (And that was early on!)

Great to see that leyend on the background as well loannis!"
Dan Rosenthal
Head of GTM @ ColdIQ | Sales-Tech that scales revenue
"We sold over 1000 of these thanks to you guys"
Dan Rosenthal
Head of GTM @ ColdIQ | Sales-Tech that scales revenue
"We sold over 1000 of these thanks to you guys"
James Hanzimanolis
"LOVE the content you pumped out for Bardeen. It became one of my fav tools. Found out from your YT shorts"
Leandro Campos
Head of GTM @ ColdIQ | Sales-Tech that scales revenue
"Nice breakdown of a good Vsl, I've been following you doing Bardeen videos. They are great and now I use the product because of your videos, Renat!"
Dave
"Just wanted to drop a quick note to let you know how much I love Renat's i videos on your YouTube channel. His insights are making me seriously reconsider for my email/SMS marketing agency.

Initially, I struggled to see how " would fit into my business, which is why I didn't continue with the trial. But Renat's explanations are incredibly clear and practical, helping me understand exactly how to leverage・You should definitely feature more content from him!"
Anwar Hermuche
"Bro this video's quality is absolutely insane! Thanks a lot for the content Aladdin!"

What Customers Say

"Represent created an outstanding video that perfectly captured the essence of our product. What sets them apart is their deep understanding of our industry and software as a whole. The process was smooth and effortless on our end. The final videos were top-notch and exactly what we needed for our product launch."
Michael Rumiantsau
"Working with Represent was a smooth experience. They were organized, transparent, and delivered a high-quality video that captured our complex product perfectly. They went above and beyond, even though our product is very technical and involves communicating many complex ideas. This video will have a lasting impact on our user base."
Hamza Tahir, CEO
"With the help of Represent, we put together a brand new VSL, which completely change the way we run sales calls. These videos increase the number of meetings booked by 47% and helped us save at least 10 minutes on every sales call."
Alex Vacca

❌ Just to be clear, we're NOT talking about this:


Those marathon tutorials have their place (we make those too), but they won't fix your activation problem.

✅ Real Onboarding Videos:

- Hit the sweet spot at 2-5 minutes

- Focus on ONE feature that delivers immediate value

- Appear precisely when users need guidance

- Turn "this is confusing" into "oh, THAT'S how it works!"

Our Process

01

Deep Dive Discovery

We become experts in your product, uncovering the hidden friction points where users bail. We'll know your product better than some of your own team members (seriously).
02

Onboarding Plan

We map the exact sequence of "aha moments" that transform confused users into advocates. We help you identify your product's true value drivers—the features that make people whip out their credit cards.
03

Creator Selection

Here we figure out who is going to be the face of your brand on camera. Whether it's your in-house dev evangelist or one of our specialized creators who speaks your users' language, we'll find the perfect match.
04

Recording

You've got a company to run. We handle everything from scripting to recording to final delivery, with minimal time investment from your team.
05

On-Brand Editing

Our editors will make the videos look as if your detailed-obsessed designer was sitting in the same room.
06

Seamless Integration

We guide your team on where + how to deploy videos for maximum impact: inside your app, in your knowledge base, wherever your users need them.


Book Your Discovery Call

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