What We Do

At Represent, we make product launch videos and run YouTube channels for software companies.

I won't lie - software isn't inherently all that exciting for 99% of people. They just want the usual: more, faster, cheaper, automated.

But it can be!

We need a script writer who hates corporate videos (and elevator music), because that shit is intellectually lazy and creatively bankrupt.

We want to go 10 layers deep into understanding our audience and product through good old-fashioned research and deep thinking.

While most writers never touched products they're selling, we work with genuinely curious and obsessive people who dive so deep they can explain quantum computing to a 12-year-old.

Our clients are AI founders betting everything on ideas that sound impossible - until they work. The problem is, they're often terrible at turning those ideas into stories. And that's exactly why we need you, the script writer.

Our Video Formats:

• Product Launch Videos (Live Action) - Founders on camera explaining their startup in under 2 minutes
• Product Launch Videos (Motion Graphics) - 60 second animated video that turn complex software into something that "clicks"
• YouTube Videos - Educational content that teaches people how to use tools and solve problems without making them want to fall asleep

The Role

Before we get into the day-to-day, there are two non-negotiables for this role:

1. You come from a video background.

This isn't a copywriting job. It's a scriptwriting job, for video. The reason our best writers have such an easier time crafting scripts that actually work on screen is because they understand video. You are a fit if you edited, produced, directed, or spent serious time working on videos. You need to have at the very least a very strong ability to think visually.If you've only ever written blogs or social copy, this probably isn't the right fit.

2. AI is a core part of your workflow.

We don't mean "I've used ChatGPT to brainstorm." We mean AI is embedded in how you work. From research to drafting to iteration. We operate at high scale and high speed. You need to be able to leverage AI. Not to do the work for you, but spend more time in your zone of genius. AI should be your multiplier, not your replacement.

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Research & Ideation

• Research video ideas that can actually land well and get views
• Dive deep into software tools until you understand them better than most users
• Find angles and stories that competitors haven't thought of yet

Script Writing & Content Creation

• Write killer video scripts that keep people watching
• Create engaging video titles and descriptions that make people click
• Write hooks that stop people from scrolling in the first 3 seconds
• Master transitions so viewers don't drop off halfway through

Visual Storytelling

• Brainstorm banger thumbnail ideas that stand out in feeds
• Create storyboards that show how scripts should look on screen
• Think about visual hooks beyond just what's being said

Product Deep Dives

• Actually use our clients' software - set up workflows yourself (at least for a few hours)
• Go 10 layers deep into research until you're practically an expert
• Understand audiences well enough to speak their language

Working Together

Project-Based Freedom: Start with individual scripts, prove your value, then grow into our go-to storytelling partner. The best writers become indispensable - and we pay accordingly.

Front-Row Seat to the AI Revolution: You'll learn about cutting-edge tech before it hits TechCrunch.

Growth: We're looking for someone who could eventually lead our entire content strategy (if they want)

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How To Apply

• Make the first sentence of your application an irresistible hook. That’s a test! ;)
• Links your your writing (ideally video scripts) .
• What are your favorite topics to write about?

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