The Role

This is an 80% lead generation, 20% brand building role. You'll be the marketing "one-man army" — owning the full stack and building the foundation we'll scale on.

Your day-to-day:

• Outbound campaigns — Build and manage cold email and LinkedIn outreach that generates qualified leads
• Copywriting — Write emails, landing pages, and ad copy that actually converts
• Content — Create content that supports lead gen (case studies, sequences, social posts)
• Paid ads — Set up and optimize campaigns across Meta, LinkedIn, and Google
• Systems — Build and maintain our marketing stack, tools, and tracking
• Scale — Identify and manage contractors/agencies as we grow specific channels

What We Do (And Why You Should Care)

Represent Studio is a video production agency for B2B SaaS and tech startups. We make launch videos, product demos, and YouTube content for companies like Dataiku, Lindy AI, and dozens of Y Combinator startups.

We've produced videos with 5M+ combined views, built YouTube channels from 0 to 15K+ subscribers, and we're doing $100k+/month in revenue — growing 20% month-over-month.

Our mission? Become unavoidable. If you have a software company and ever think about making a video, we want to be everywhere you look. It's a focused niche — not rocket science to dominate, but it takes relentless execution.

Why our clients matter for YOU:

Our clients are tech founders. They're some of the smartest, most demanding buyers on the planet. They're allergic to BS and can smell lazy marketing a mile away.

If you learn how to market to them, you'll be able to market to anyone. This role is an MBA in B2B marketing - paid.

What We're Looking For

Must-Haves

• Strong copywriting skills — This is the most important. You need to write copy that converts.
• Cold outreach experience — You've run outbound campaigns (cold email, LinkedIn) before.
• B2B / tech product experience — You've worked with SaaS or startups. You understand the tech founder mindset.
• Generalist by nature — You're comfortable doing ads, content, outreach, and everything in between.
• Self-starter — You take ownership and run with projects. You don't wait for permission.

NOT a Fit

• Specialists — You only want to do one thing. This role requires range.
• Need hand-holding — You require constant direction or detailed briefs for every task.
• Can't write — Weak copywriting is a dealbreaker.
• Execution-only — You can only follow playbooks and can't think strategically.
• Corporate mindset — You've only worked in structured environments with big budgets. You'll struggle here.

Why This Role Will Change Your Career

You'll work directly with Renat Gabitov — a marketer who:

• Scaled Bardeen AI from 0 to 200,000+ users as the founding marketing hire
• Won Product of the Month on Product Hunt
• Built audiences of millions across multiple brands
• Now runs a profitable agency serving top-tier tech companies

You'll learn what actually works in B2B marketing for tech companies — while having the autonomy to own and execute.

If you want to level up fast and build something real, this is it.

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