Our Story
Represent started with donuts and my desperation.
I was the non-technical CMO of a workflow automation startup, tasked with getting our first users for a product that barely worked.
I tried everything - literally bribing early users with donuts, manually onboarding 200+ people, experimenting with every growth hack imaginable.
The blog took off. Our Product Hunt launch went viral. We raised $18.3 million and grew from 0 to 200,000 users.
But when we analyzed the data, to my surprise YouTube, our afterthought, was our highest converting channel.
That's when it clicked. AI has been changing everything at breakneck speed, and now more than ever people are desperately seeking authentic connection. We need to be more and more creative to be seen through all the noise. And video is how we cut through.
So I started Represent with one goal: help tech companies become the kind of brands that dream customers can't ignore, top talent fights to join, and investors line up to back.
- Renat Gabitov, CEO of Represent
Our Mission
Make tech more useful and human
obsessed with the power of visual storytelling
What Makes Us Different
Tailored to You
Figma files, improve product visuals, and adapt our entire process around your
specific goals.
Not a Machine
use templates or rush to completion just to move to the next project. We go the
extra mile and adjust our approach for one goal: driving your results.
Tech-native Thinking
means less explaining and more creating, with insights that only come from understanding your world.
Our Values
Do it with love
World-class professional
Problem solvers
Extreme ownership
Retention > Acquisition
Done > Perfect
Want to work where world-class creativity meets cutting-edge technology?
Not an agency, not a bunch of freelancers - a world-class creative team that will be your video partner to drive your goals forward
Replaces creative bottlenecks with limitless creative output, empowering you to bring your bold visions to life faster.
Story / Mission
Represent started when Renat (CEO) was the CMO of a tech company. Out of all channels that heʼs tried video was by far the most effective way to get diehard fans of “get itˮ.
Our mission is to make tech more useful and human.
Now, with the AI revolution, people are seeking genuine connection to the product. And there is nothing else that can do this than video (at scale).
Weʼre tech enthusiasts with a passion for video. When you work with us, you get a partner who gets both the nuances of your product and the power of storytelling.
Renat came from the tech marketing world into video production. We operate as a startup at heart.
Differentiation
⭐ Tailored to You
We work with your vision and help bring it to life creatively. We will work with your figma files, or improve the product visuals if need be.
⭐ Not a machine
We have great creative processes that allow us to deliver amazing quality work in the fastest way possible. But we donʼt use templates and ship work so we can complete the project and switch to the next one. We got the extra mile and adjust our process for one goal: to drive results.
⭐ Tech-native thinking
We speak your language. APIs, user flows, product-market fit - we get it. This means less explaining and more creating, with insights that only come from understanding your world.
Our values
🔥 Do it with love - Genuine passion shows in every frame
🎯 World-class professional - Relentlessly high standards, always
🧠 Problem solvers - We research, think, and deliver solutions
💪 Extreme ownership - We handle our stuff without hand-holding
📈 Retention > Acquisition - Great work keeps great clients
⚡ Done > Perfect - Ship impactful work on time, every time