The Launch Playbook: make the market impossible to ignore.
The Launch Playbook turns a single moment into a wave of signups, buzz, and board-level momentum.
The marketing engine behind teams like
How It Works
How it works
A launch only works when there's something real (and cool): a v2 of the product, a feature, or a milestone that's genuinely newsworthy.
Run this play when:
The Play
The Play
Eight steps, run end to end.
Nail the launch angle
We pin down what you're actually launching and why the market should care. The angle is the difference between “I've seen this a million times before” and “Oh, wow, this is really cool”.
Build the story and positioning
We wrap the angle in a narrative and sharpen the positioning, so that your differentiation puts you in its own product category.
Make a great launch video asset
The video is how we communicate that message. It makes people get it fast, and want in.
Test the hooks
Before you go all in on the launch, we test opening hooks (the first 5–10 seconds) to find the one that stops the scroll and captures attention. We don't guess.
Optimize your funnel for conversion
We audit the path from view to signup and fix the leaks, so the attention you buy actually converts. Most folks miss this and get the traffic, but little pipeline. We get both.
Launch (with amplification!)
We don't just put the video out there and pray it works. We engineer our own luck. We recruit influencers in tech and in your specific niche to repost, so the launch gets the attention it deserves. That early push is what tips the algorithm for an organic push.
Reach out to hot engagers (your future customers)
When people like or comment, they're signaling interest in what you're building. But most won't be ready to book a call yet. So we scrape those engagers, lead score them to see who actually deserves to be a customer, and reach out to the qualified ones over email and LinkedIn while attention is still hot. The goal is pipeline, not vanity.
Run retargeting ads
Almost nobody books a call the first time they see you. On average, people need a number of impressions before they're comfortable seriously considering your company and your product. So we make sure they don't see you just once. We retarget launch video impressions and website visitors with an average frequency of 10 — so people see your brand at least 10x more.
Proof
Companies that crushed it with launches
Not “ideas”. Plays we ran and won in the field.
12k
Waitlist
in 48 hours
Waitlist signups in the first 48 hours after launch.
3.4×
Demo
requests
Demo request volume the week after launch vs. the week before.
$4.1M
Seed
closed
Closed a seed round with the launch video as the closer.
180
Enterprise
trials
0 → 180 enterprise trials in the first 30 days.
Contact Us
Contact Us
Let’s run your Launch Playbook together
Got a launch moment coming up? Let’s make the market impossible to ignore.
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