WHAT WE DO
At Represent, we make product launch videos and run YouTube channels for software companies.
I won't lie – software isn't inherently all that exciting for 99% of people. They just want the usual: more, faster, cheaper, automated.
But it can be!
We want to go 10 layers deep into understanding our audience and product through good old-fashioned research and deep thinking.
OUR VIDEO FORMATS
- Product Launch Videos (Live Action) – Founders on camera explaining their startup in under 2 minutes
- Product Launch Videos (Motion Graphics) – 45–60 second animated videos that turn complex software into something that "clicks"
- YouTube Videos – Educational content that teaches people how to use tools and solve problems without making them want to fall asleep
THE ROLE
We're not just looking for a scriptwriter – we're looking for someone with a viral content mindset who applies it to video.
Most video scripts for B2B software are boring as hell. Yours won't be. You know what makes people stop, watch, and share – and you'll bring that thinking to every product launch, explainer, and tutorial we create.
You won't be making TikToks or LinkedIn carousels. You'll be writing video scripts that use the same principles: grab attention fast, hold it until the end, make it worth sharing.
We need a scriptwriter who hates corporate videos and elevator music, because that stuff is intellectually lazy and creatively bankrupt.
WHAT YOU'LL ACTUALLY DO
SCRIPT WRITING & CONTENT CREATION
- Write video scripts optimized for retention – keep viewers watching from start to finish
- Create video titles and descriptions that make people click
- Craft opening hooks that grab attention in the first 3 seconds
- Master transitions to prevent drop-off
STRATEGIC CONTENT THINKING
- Apply viral mechanics (pacing, shareability) to every script
- Understand platform dynamics (YouTube algorithm, social video best practices)
- Think visually – brainstorm thumbnails, create storyboards
PRODUCT DEEP DIVES
- Actually use our clients' software – set up workflows yourself (at least for a few hours)
- Go 10 layers deep into research until you're practically an expert
- Understand audiences well enough to speak their language
WHAT WE'RE LOOKING FOR
Your Must-Haves:
- 2+ years writing content that people actually engage with
- You understand viral mechanics – why some content blows up and some gets 47 views
- You can write fast without it sucking – quality at speed is the game
- AI is a core part of your workflow – not "I've used ChatGPT to brainstorm," but AI is embedded in how you work, from research to drafting to iteration. We operate at high scale and high speed. AI should be your multiplier, not your replacement.
Bonus Points If:
- You've worked on videos (editing, producing, directing, or just spent serious time around video production)
- You've written for founders, CEOs, or personal brands
- You know your way around analytics tools
WORKING TOGETHER
Project-Based Freedom: Start with individual scripts, prove your value, then grow into our go-to storytelling partner. The best writers become indispensable – and we pay accordingly.
Growth: We're looking for someone who could eventually lead our content strategy (if they want). This role can become a full-time opportunity.
How To Apply
- Make the first sentence of your application an irresistible hook. That's a test! ;)
- Include links to content you've created that got real traction (shares, views, engagement)
- What are your favorite topics to write about?